Branding is something that we have to make sure we
establish in this project, and because I was still a bit confused as to what
branding really means, I did some research online. I found this great website
that explains the basics of branding.
I especially loved this quote- "Simply put, your brand is your promise to
your customer. It tells them what they can expect from your products and
services, and it differentiates your offering from your competitors'. Your
brand is derived from who you are, who you want to be and who people perceive you
to be."
We will have to create the same sense of cohesivity
throughout our project, and I think we can definitely do that. We already have
an underlying tone and a matching color palette to match it, so we just have to
find out the best way to portray that would be.
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